World Equestrian Games Kentucky 2010 Stamp on belly.

"The world’s finest model horse brand and the world’s most prestigious equestrian competition are joining together, as Breyer Animal Creation and the World Games 2010 Foundation today announced Breyer’s sponsorship of the Alltech FEI World Equestrian Games. The Games will be held September 25-October 10 in Lexington, Kentucky, and will feature the world championships in eight equestrian sports. As part of the partnership, Breyer has commissioned sculptor Kathleen Moody to create a sculpture to symbolize the spirit of the horses competing in eight different disciplines. Known as “Esprit,” the sculpture will be available in several mediums to commemorate the Games. Esprit will be the first model available, in late January, of the suite of WEG models that Breyer will produce to commemorate the horses of the 2010 Games.

Breyer will also create a number of Traditional® Series portrait models of key competitors from various disciplines, play sets for children incorporating the WEG disciplines and other commemorative products. In addition, Breyer will create an interactive play area for children, incorporating equine-themed activities using Breyer’s realistic model horses and pint-sized jumps for children! “Breyer is proud to support the Alltech FEI World Equestrian Games, where the world’s finest riders and equine athletes will become heroes to the next generation of budding young riders,” said Stephanie Macejko, Vice President of Marketing at Breyer. “We are looking forward to what will certainly be the highest caliber of competition in all eight disciplines, a first on U.S. soil." "Breyer model horses are iconic in the equine industry, and we are proud to have Breyer as part of the 2010 Games family,” said Terry Johnson, Vice President of Sales for the World Games 2010 Foundation. “Breyer’s creation of the official model horse sculptures will provide spectators and fans with a beautiful memento of the 2010 Games. Their sponsorship also adds to the family-friendly atmosphere at the Games with the addition of the Breyer interactive play area.”

The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI), and are held every four years. The 2010 Games are the first to incorporate all eight international disciplines as well as the first to be held outside of Europe. The Games will be broadcast on NBC Sports, which has marked the largest commitment to network coverage of equestrian sport in U.S. television history. The 2010 Games are expected to have a statewide economic impact of $150 million, and other current sponsors include Alltech, Rolex, and Ariat International, Inc."

On the 2010 Retired List.

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